#1 Primers in America
Digital activation of campaign reached across homepage and interacive educational pages. We wanted to show our assortment of primers and its -benefits.
e.l.f. Cosmetics | VP of Creative: Ashley Rosebrook, Art Directors:
Tess Martin & Moises Chavez, Design & UX: Carly Sloane
Interactive Primer Page
This page allows consumers to see before and after benefits of the primer. Because the #1 primer spot is driven by our consumers, each primer is accompanied by consumer reviews.